Modernizing Commercial Real Estate Appraisal
→ Led UX and owned UI for a custom appraisal platform built from scratch, unifying CoStar, RPG, and manual data into one validated system across 7 user roles.
SENIOR PRODUCT DESIGNER · PRODUCT STRATEGY
I turn ambiguous problems into products people actually use.
Over the past decade, I’ve worked across product design, strategy, and complex digital systems for enterprise organizations. I’m at my best when the problem is messy: aligning people, untangling systems, finding the right thing to build, and turning it into a product that works.
✦ Available for Senior Product Design opportunities
✳Design Strategy
✳Systems Thinking
✳Enterprise UX
✳AI Products
✳0→1
✳Design Strategy
✳Systems Thinking
✳Enterprise UX
✳AI Products
✳0→1
What I Bring
01
STRATEGY
- Product direction
- Discovery
- Prioritization
02
SYSTEMS
- Complex workflows
- IA
- Design systems
03
CRAFT
- Interaction
- Prototyping
- Visual design
04
AI
- AI products
- Governance
- Emerging technology
Selected work
Complex systems. Ambiguous problems. Products that had to work.
Reimagining the insurance sales experience
→ Designed a custom quoting platform for small-business agents and made the case for building it in-house. The concept didn’t ship, but it shaped how Allstate framed the problem.
Turning a portfolio of brands into a scalable digital system
→ Led discovery into delivery for a parent-brand redesign and data unification across Recreation, Cargo, and Commercial. Phase 1 ships in October for Forest River's launch.
Designing trustworthy AI experiences
→ Designed a conversational AI assistant's capability boundaries, failure modes, and eval framework, as a credible proof of concept for stakeholder buy-in.
Mobile Experience for the Modern Employee
→ Redesigned PlanSource as a white-label PWA, with engagement up 20%, dev time cut 3×, scaled across thousands of employers.
A Human-Centered Approach to Recruiting
→ Designed SmartRecruit, an AI-assisted hiring platform where a 1% conversion uplift on candidate sourcing alone represented $1.5M/day in potential impact.
Enhanced Digital Experience for Leading Fiber Cable Brand
→ Redesigned 4 core landing pages with clearer hierarchy, simpler navigation, focused messaging for lead generation.
More brands I've worked with
Cost Plus Drugs
Shipped an internal tool for managers and manufacturers to update and manage inventory, climate controls, shifts, and more.
College of American Pathologists
E-commerce site where payment and profiles were the hard part: a buyer could be an individual or purchasing for multiple (100+) labs.
McDonald’s
LLM strategy workshop.
Lou Malnati’s
End-to-end experience design, making it cohesive across different touchpoints.
Central Garden & Pet
Building an ecosystem of shared components across 37 brands, including a component audit and UX design.